Hinge dating app logo
#Hinge dating app logo update#
I’ll be interested to see if this update also inspires dating app updates. Other dating apps, like Facebook Dating, have taken a cue from Hinge, which did away with swiping and opted to include ample white space, as opposed to making photos the focal point. Overall, the changes are small, although as a Hinge user and someone who notices design, I do think it elevates the app. We really only want to be attracting people who want to meet somebody and delete dating apps.” “Some people are going to see our design and our brand, and they’re going to say, ‘This isn’t for me,’ and that’s great. “If you are not interested to actually find somebody, if you are wanting to stay on dating apps, then you’re going to quickly learn that Hinge is not the best app for you,” MacGougan says.
There’s no way someone can miss the memo. That process features illustrations of various people participating in actions that emphasize that core deletion marketing message. The company also created a new onboarding process that guides users through setting up a profile, which, on Hinge, requires users to not only include photos of themselves, but also answer personal prompts.
Users will see new text bubble colors - purple, salmon, and gray, as opposed to just gray and blue - rounded corners on photos, and animations. “So the old design was communicating relationships, but in a way that was attempting to be maybe a bit more mature, so it was a little bit more muted, and we thought that that was not the right way to foster authenticity and courage from people.” “We felt like designed to be deleted had an energy of positivity and optimism to it that the old design wasn’t living up to,” he tells The Verge. While its sister dating apps have honed their marketing messages over the years, Hinge only recently landed on its own: a dating app “designed to be deleted.” Though the company made the branding message public in December last year, today, it’s rolling out a redesign that freshens up the app, and, according to Tim MacGougan, the app’s chief product officer, brings “design to be deleted” to the forefront of the app experience.